Co-founder of Thrillist Ben Lerer, spoke to the audience at the 2011 PSFK Conference in NYC about the company’s beginnings as a local city guide into a competitive daily discount site.

PSFK Conference NYC 2011: Ben Lerer from Piers Fawkes on Vimeo.

Some highlights from the presentation:

• At the outset, Thrillist aimed to capture the trusted voice of men’s magazines, while tailoring its content and making it urgent for a local audience
• Eventually the company bought Jack Threads and developed Thrillist Rewards in order to be competitive with Gilt Groupe, Groupon, and other daily deal sites

Thrillist