W&Cie and Coke’s interactive, ephemeral pop-up space envisions the future of beverage consumption during the brand’s 125th anniversary celebrations in Paris.
French design shop W&Cie has collaborated with Coca-Cola France to launch a pop-up bar & restaurant named ‘la Bulle’, residing on the iconic Champs Elysées. The pop-up installation employs digital & interactive technologies to imagine the way people will buy and consume beverages in the year 2020. W&Cie wanted to create a dynamic, moving space that responds and adjusts to both the time of day and to moods of the people that visit the space. To that end, the shop created an interactive arch that triggers visitors’ senses via sound, lighting and touch-less installations.
According to Vincent Bouin, Sales Development Director at Coca-Cola France,
The bar-restaurant designed by W&CIE is a place where you can genuinely experience and discover content and information relating to Coca-Cola’s iconic codes. It is fitted with an interaction table specially developed for the project, and with a whole range of digital devices which consumers can use to interact with the space and customize the visual and audio-visual surroundings to suit their mood.
La Bulle, which means ‘the bubble,’ will have its pilot location during the brand’s 125th anniversary celebrations in Paris, and will run from April 29th through June 26th. It is intended to expand across other locations, as an embodiment of the brand’s long-term goal to engage with consumers in the places where Coke’s beverages are consumed – in a disruptive, ‘magical’ and relevant fashion. The space is designed as a place where consumers can communicate with the brand, enjoying an interactive experience and exclusive content.