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Copenhagen From Carlsberg

Copenhagen From Carlsberg

New packaging and a new beer from Carlsberg targets a young, design-conscious crowd.

Emma Hutchings

 

A new beer from Carlsberg is trying to win back their diminishing market share amongst young consumers. A homage to the trendy Danish city, ‘Copenhagen’ is a “crisp and refreshing” beer brewed with all natural ingredients. The design of the packaging was created by strategic brand and graphic design agency e-Types, who give their own description:

e–Types has designed the ‘Copenhagen’ logotype and refined the label. The clear space surrounding the minimalist and clean logotype makes it appear even more minimalist – nordic in its essence.

Carlsberg

e-Types

[via Below the Clouds]

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