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Dove Ad Casts Spotlight On Madison Avenue Racism [Headlines]

Dove Ad Casts Spotlight On Madison Avenue Racism [Headlines]
Advertising

In an attempt to present Dove as a company that values cultural diversity, many believe an ad fell astoundingly short.

Guy Brighton
  • 25 may 2011

In an attempt to present Dove as a company that values cultural diversity, many believe an ad fell astoundingly short. It shows a black woman, a white woman, and an olive-skinned woman, possibly Latina, standing side by side — a tableau of racial harmony. What is being considered as offensive is what’s behind them: a pair of skin close-ups with “before” and “after” titles positioned so that it looks like they’re referring to the black and white woman, respectively. Huffington Post

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