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The Importance Of Content Curation

The Importance Of Content Curation

A look at how Thrillist, PSFK and iFlow are capitalizing on the growing need for online content curation.

Emma Hutchings

Drew Neisser’s Fast Company article Capitalizing on Curation: Why the New Curators are Beating the Old focuses on three companies thriving in the new era of web organization: Thrillist, PSFK and iFlow. He recommends a targeted approach to curation with a well-defined focus, as well as quality content and a human curator rather than algorithms.

In the new world of curation, “information becomes currency and the ability to repackage something of interest as compelling, consumable and also [as a] sharable social object is an art,” wrote Brian Solis. This perhaps is the fundamental difference between the old world newspaper and the new world of curators. New world curators can connect and engage with other curators, helping to disseminate information quickly and at little to no cost.

[via Fast Company]

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