Facebook Tightens Contest Restrictions
The social network makes marketing harder for those with low budgets.
- 16 may 2011
Vying to engage their audiences, countless organizations and companies of all stripes have turned to Facebook as the ideal platform. The site allows companies to reach and hear from consumers, fans, users, and friends in a space that these parties naturally frequent. And as institutions and organizations streamline their presences in the social network, hosting contests on the site has become a no-brainer. Authors, museums, and stores offer giveaways for followers who like a specific post; musicians open up their walls for fans to post entries rethinking their logos or graphic identities. These measures have proven particularly integral for cultural institutions and individuals whose success depends on audience engagement despite a lack of marketing budget.
GalleyCat reported that Facebook is throwing a wrench in this tried and true marketing scheme. The social network recently rolled out a slew of restrictions on contests hosted on its site that all but bar companies from staging contests:
Along with that change, Facebook has placed a long list of restrictionson how contests are staged on the social network…here is the most dramatic change: “You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.”