Foursquare’s Growth In Southeast Asia
The geo-social platform attracts loyal users in 4 major Asian markets.
Foursquare’s growth is by no means limited to the US. The company recently launched two Asia-specific badges in partnership with Blackberry and Singapore’s TV show SupermodelMe. A recent presentation by Oliver Woods reports its growth amidst early adopters in Indonesia, Malaysia, Philippines, and Singapore. There is also a region-wide adoption of the site as a promotional tool.
Here are some data points from the presentation:
- Indonesia has a ‘Badge Mafia’ of ‘Badge Jumpers’ who obsessively collect Foursquare badges by any means necessary for status and honor.
- Singapore has a dedicated user community who work together to make Foursquare Day (April 16) celebrated by inviting participation from businesses and new users.
- In Malaysia, Foursquare “is a powerful restaurant guide”
[via Penn Olson]