menu

Is Dasani’s Eco-Bottle Just Greenwashing From Coca-Cola?

Is Dasani’s Eco-Bottle Just Greenwashing From Coca-Cola?
Design

This message on the side of a Coke water is a just a little too proud and misleading.

Piers Fawkes, PSFK
  • 4 may 2011

This message on the side of a Coke water is a just a little too proud and misleading. It celebrates how green the packaging is because of the proportion of plant based material and how it can be recycled.

But when you think about it, can’t all plastic water bottles be recycled? And it still leaves 70% of the Dasani bottle being made of who knows what unpleasantness.

Surely, it’s not something to shout about like this?

Trending

Perrier-Jouët Lounge Includes Grape Skin 3D-Printed Champagne Bowl

Advertising
Related Expert

Tina Roth Eisenberg

Advertising, Arts & Culture, Work & Business, Design

Asia december 9, 2016
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.