Jell-O ‘Turns Frowns Upside-Down’ Via Twitter
Using a 'mood monitor' to scans the number of smilie ":)" or sad ":(" faces on Twitter, the Kraft Foods brand will 'help spread the happy' by sending jell-o pudding coupons out to sad tweeters
Jell-O are looking to push the snack=happiness association even closer with a new campaign on Twitter.
Using a ‘mood monitor’ to scan the number of smiley “:)” or sad “:(” faces on Twitter, the Kraft Foods brand will ‘help spread the happy’ by sending jell-o pudding coupons out to sad tweeters. The promotion is only activated when the ‘national twitter mood’ drops with less than 51% smiley emoticons. Random frown-faced users will be tweeted by the company, needing only to respond with a ‘pudding face’ “:D” to receive their coupon.