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Jell-O ‘Turns Frowns Upside-Down’ Via Twitter

Jell-O ‘Turns Frowns Upside-Down’ Via Twitter
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Using a 'mood monitor' to scans the number of smilie ":)" or sad ":(" faces on Twitter, the Kraft Foods brand will 'help spread the happy' by sending jell-o pudding coupons out to sad tweeters

Claudia Cukrov
  • 24 may 2011

Jell-O are looking to push the snack=happiness association even closer with a new campaign on Twitter.

Using a ‘mood monitor’ to scan the number of smiley “:)” or sad “:(” faces on Twitter, the Kraft Foods brand will ‘help spread the happy’ by sending jell-o pudding coupons out to sad tweeters.  The promotion is only activated when the ‘national twitter mood’ drops with less than 51% smiley emoticons.  Random frown-faced users will be tweeted by the company, needing only to respond with a ‘pudding face’ “:D” to receive their coupon.

Jell-O

[via AdAge]

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