menu

McDonald’s Restaurants Get Their Biggest Ever Renovation

McDonald’s Restaurants Get Their Biggest Ever Renovation
Design

The fast-food chain is undertaking a $1 billion revamp of its American restaurants over the next few years.

Emma Hutchings
  • 11 may 2011

McDonald’s is starting the biggest restaurant makeover in its history. Costing over $1 billion, the majority of its American chains will have the new look by 2015. The fast-food giant’s redesign is all about modernization and simplicity. Some highlights of the newly-renovated restaurants are:

  • Remodelled roofs: A flatter, more conventional roof, with a curvy yellow “brow” above the McDonald’s name.
  • Muted paint: The iconic neon yellows and reds have been toned down with more subtle oranges, reds, yellows and greens. Splashes of bright yellow and red are used sparingly for effect.
  • No more fiberglass and steel: The old fiberglass tables and steel chairs are being replaced with wood. Also, some colorful stools, vinyl-covered chairs and larger lounge chairs.
  • Separate zones: The dining areas are being divided up into sections, with different zones for large groups, those who want to catch a quick bite, and those who want to lounge in comfort.
  • Expanding drive-thrus: Many restaurants are adding a second drive-thru window to speed up service.
  • Modern lighting: Fluorescent lights are out and contemporary lamps are in.
  • Flat-screen TVs: In a selection of restaurants, big flat-screen TVs are being installed, playing contemporary music.

[via USA Today]

Photos by Brian Blanco/ USA Today

+#design
+#retail
+Culture
+Design
+McDonald’s
+mcdonalds
+renovation
+Retail
+revamped
+USA
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.