Outdoor shoes and apparel company Merrell is looking to create the world’s largest panoramic image using crowdsourced photos.
Created by communications company The Minimart, the new microsite Add Your Own Scenery allows adventurers to upload their favorite outdoor scenes, automatically tagging the image with it’s GPS location. The global campaign is aiming to collect enough beautiful user-generated content to create a massive panorama, placing images together in longitudinal order. Merrell has also promised to pledge a dollar – up to $250, 000, for every image uploaded to the site to go towards the preservation of public lands.
The Minimart on the project;
This campaign reflects the fact that everybody has their own idea of the perfect escape. The site lets people share their experiences and inspire others to explore. The end goal is to create a unique, global view of our world made up of thousands of personal images shot and uploaded by likeminded people from all over the planet.