Monocolumn: English-Language Newspaper Gets Design Makeover
“Today’s paper is just sparkling. I’m very proud of it,” exclaims Mario García – also known as the newspaper doctor – from his seat at Hong Kong’s South China Morning Post offices in Causeway Bay.
“Today’s paper is just sparkling. I’m very proud of it,” exclaims Mario García – also known as the newspaper doctor – from his seat at Hong Kong’s South China Morning Post offices in Causeway Bay. Having spent 30 years whipping print institutions such as The Wall Street Journal and Die Zeit into shape (he’s played a part in redesigning over 500 publications), García turned his attention to the 108-year-old English-language SCMP eight months ago. The revamped paper hit newsstands last Monday.
“I don’t think that it was a paper that you needed to rush by ambulance to the emergency room,” García explains, before adding cautiously: “This is a newspaper that did not have a good sense of navigation, if we may say so.”
It certainly does now. Scrapping the former, slightly demure colour scheme and non-descript layout for bright section headings and a front page with a larger masthead, info-graphics and teasers on what’s inside the covers, the new SCMP is as perky and expertly laid-out as it could be. The new design also includes daily tabloid supplements – Money Post, Health Post, Family Post and more – that will launch over the next few weeks. And, inevitably, it has an iPad application.
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