Orbit’s Ambient Advertising [Pic]

Orbit’s Ambient Advertising [Pic]

In Austria, outdoor billboards were placed in front of snow cannons to emphasize the breath-freshening effect of Orbit Ice Mints.

Catherine Fulton

To illustrate the concept that Wrigley’s Orbit Ice Mints has a breath-freshening effect, Austrian advertising agency PKP BBDO developed an outdoor installation that placed a giant face in front of an active snow cannon.