Ogilvy Brasil designed personalized business cards for a group of young students at the Red Balloon English school. Each card was aspirational – illustrating what each child wanted to be when they grew up. A simple yet great idea excited the students about their future as their faces and dreams were printed on cards.
According to the agency, their mission was accomplished, citing:
“Result: more kids believe in their dreams and more parents believe in the importance of English for their kids’ future”
[via Creative Review]