PNC Bank Meets Sesame Street

PNC Bank Meets Sesame Street
Gaming & Play

The partnership aims to teach children about money with their "For me, for you, for Later" project.

Emma Hutchings
  • 9 may 2011

To the bewilderment of many, PNC Bank and its ‘Grow Up Great’ campaign are the new sponsor of popular children’s show Sesame Street. The bailed-out bank that accepted $5 billion of taxpayer money and used some of those funds to carry out an acquisition during the recession has launched a new project designed to support children’s first steps in spending, sharing and saving money.

for me, for you, for later aims to guide children and build an understanding of money, hoping these early childhood education lessons will help them grow up to make good financial decisions in life. A multimedia kit is available from PNC branches, which includes an activity book, a guide for parents, labels for money jars and a Sesame Street DVD. The Sesame Street website also has a number of activities, games and videos for children.

However, critics like David Sarota, argue that the corporate bank-driven campaign ultimately promotes materialism and consumerism that have proven insidious for  children’s psychological and fiscal well-being:

Certainly, kids need to learn about money, but they don’t have to be taught that money is meant primarily to buy stuff …Instead, Sesame Street could, say, amplify the research-supported notion that money spent on experiences with friends and family leads to more satisfaction than money spent on blingy gadgets…Alternately, the program could spend more time promoting the idea that you don’t have to spend money at all to enjoy life — and that you should actively avoid trying to keep up with the Joneses.

Salon:  “‘Sesame Street’: Brought to you by PNC Bank”

Gaming & Play

Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Op-Ed Today

Lighting’s Impact On Sleep: More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

Retail Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company


Get PSFK's Related Report: Future of Automotive

See All
Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Related Expert

Mickael Delalande

Designer and illustrator of 3D Sculptures

Health Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Europe Today

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries

Children Today

DIY Kits Let You Create Your Own Cameras And Speakers

Computer-building startup Kano has entered the IoT space with a new set of original products

Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Entertainment Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

No search results found.