menu

Advertising

Women urge Hong Kong stock market to veto Prada's flotation bid over discrimination allegations.

Dan Gould
  • 6 may 2011


Powered by Guardian.co.uk
This article titled “Prada’s attempts to storm Chinese market hit by feminist protesters” was written by Imogen Fox, for The Guardian on Friday 6th May 2011 17.36 UTC

The fashion designer and one-time women’s rights campaigner Miuccia Prada told reporters last year that she believed feminism no longer existed. She may now be rethinking that view.

Attempts by Prada, the fashion house founded by her grandfather and for which she is a leading designer, to court the label-hungry Asian market hit a major setback when dozens of women protested at the company’s flotation on the Hong Kong stock market, citing a dispute between the Italian brand and a senior employee who claims to have been discriminated against on grounds of appearance.

The dispute dates back to 2009, when retail manager Rina Bovrisse was dismissed by the brand. In 2010 she filed a lawsuit alleging that Prada Japan’s CEO, Davide Sesia, had sacked her after she refused his instructions to fire up to 30 members of the retail team because he considered them overweight or unattractive.

Bovrisse also claims that Sesia asked her to lose weight herself and change her hairstyle to fit in more with the brand’s image. Prada responded to Bovrisse’s claims with a vigorous denial and by filing a countersuit stating that the allegations were false. Both cases are ongoing.

The feminists rallied outside the Tsim Sha Tsui branch of Prada, calling on the Hong Kong exchange to veto the brand’s initial public offering (IPO).

Sally Choi, leader of the feminist protesters, said in a letter addressed to the Hong Kong stock exchange: “Since the Hong Kong stock exchange is vested with the power to assess the suitability of potential IPOs, it should also have the authority to prevent companies which are suspected of sex discrimination from filing.” She has also sent a letter to Patrizio Bertelli, the Prada CEO, who is married to Miuccia Prada, but so far the brand has declined to comment.

They have said they will stage further protests if the exchange ignores their stance. Although their position is unlikely to damage Prada’s current run of recordbreaking sales, it is an embarrassment for the design house at a significant time.

Prada’s assault on the Asian market intensified this year with a major catwalk show in Beijing, the first time the Milanese-based brand had shown outside Italy. A recent report by McKinsey predicted that within four years China will become the world’s largest luxury market, worth bn (£16bn), and although the Italian label’s most recent collection – featuring banana prints and maxi stripes – is being snapped up there, Prada will be hoping that this brush with Chinese feminists will not tarnish its reputation.

guardian.co.uk © Guardian News & Media Limited 2010

Published via the Guardian News Feed plugin for WordPress.

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Tasha Blank

DJ / Dance Catalyst

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.