ICFF Designers: Areaware’s Noel Wiggins

ICFF Designers: Areaware’s Noel Wiggins

The designer talks about his recent work that explores the uses of craft in a postindustrial increasingly digitalized culture.

Stephanie Pottinger
  • 14 may 2011

This week, PSFK will be interviewing a variety of designers — both established and up-and coming, to give a preview of what to look forward to at this year’s International Contemporary Furniture Fair (ICFF), taking place this Friday through Monday in NewYork. This year, the majority of designers will be displaying their work at the Jacob K. Javits center, and we’ve asked them to give us some insights into what they will bedisplaying, their design process, where to find them in the center, and which booths they’ll be checking out in their free time.

We asked Areaware’s Noel Wiggins to share some thoughts and images about his work and the work of others with us.

What are you preparing to show at this year’s ICFF?

This year’s big launch is a collection of baskets by the German artist Cordula Kehrer.  We are very excited about her designs. The tension between industrial production and handicraft is an area that we have been exploring with our wood objects and these oppositional and complimentary forces are beautifully at play in these bins.

How would you briefly describe your design process?

Areaware functions like a gallery in the sense that we do not design by brief – rather we have a point of view that we look for in the work of designers who present to us ideas and finished concepts.

Have any recent design trends influenced your current work?

We are looking at work that explores the uses of Craft in a postindustrial increasingly digitalized culture.

Who are the designers whose work you will definitely be checking out at the show?

Stephen Burks, Rich Brilliant and Willing, Paul Loebach, and Karl Zahn.

Do you feel the ICFF show is evolving in a way which keeps pace with the design industry?

I would like to see an exhibit organized every year curated by leading designers to highlight current trends.

Where will you be exhibiting during this year’s ICFF?

At The Jacob Javits Booth 2156 as well as in the Design District 45 Great Jones.

Thanks, Noel!


As the culmination of all our ICFF coverage, PSFK will be hosting a Salon on the Future of Design featuring the editors of top design websites. The event will take place this Friday the 13th from 8:30 to 11am at Soho House.

Click here for details.


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