ICFF Designers: Niels de Greef

ICFF Designers: Niels de Greef

A self-taught designer, de Greef shares some of the sustainability measures that he takes when creating work and the three P's that he never strays from when producing.

Stephanie Pottinger
  • 14 may 2011

This week, PSFK will be interviewing a variety of designers — both established and up-and coming, to give a preview of what to look forward to at this year’s International Contemporary Furniture Fair (ICFF), taking place this Friday through Monday in NewYork. This year, the majority of designers will be displaying their work at the Jacob K. Javits center, and we’ve asked them to give us some insights into what they will bedisplaying, their design process, where to find them in the center, and which booths they’ll be checking out in their free time.

We asked Fousse Interior Elements‘s Niels de Greef to share some thoughts and images about his work and the work of others with us.

What are you preparing to show at this year’s ICFF?

I’m taking the ZzZen to the ICFF, a rotomolded lounge chair made for indoor and outdoor use, in production under my own label, Fousse. It doesn’t have a single straight edge on it, so it can rock in all directions. With a low seating height and maximum movability, this cheerful-looking lounger is suitable for the young and the not-so-young, the tall and the tiny. It stacks, is unbreakable and comes in a variety of colors. Both the chair and its Sunbrella cushion can weather the seasons easily.

How would you briefly describe your design process?

Everything I design for Fousse has to fit my version of the three P’s: Playful, Pretty and Practical. Sometimes, I start out with a goal in mind, like with the ZzZen, where I aimed to produce an outdoor chair that would be perfect inside as well, and would make people smile and want to try it. Sometimes a design comes from the opportunities a material offers to do something slightly differently, like an upcoming design of a featherweight wooden lamp that fits through a mailbox and assembles in a heartbeat, making it easily available to anyone worldwide.

Have any recent design trends influenced your current work?

Being a self-taught designer, I must admit I keep little track of trendwatchers, fashionable color forecasting and all that. Rather, I listen to my (potential) clients and ask what would make them happy, what they are missing in the marketplace and design along those lines.

Something I definitely adhere to but am reluctant to call a trend is that of sustainability.

Fousse makes furniture that lasts, uses as little resources as possible and produces locally whenever possible. We’re also on a bit of a mission to make people realize that there are good ways to use plastics like PE. Also, we support a great initiative called Kiva, where we donate a percent of our profits to provide microloans to small entrepreneurs in third-world countries.

Who is the one designer whose work you will definitely be checking out at the show?

I won’t be able to resist checking out Dutch icon Karim Rashid’s new designs for Henry Hall Designs.

Do you feel the ICFF show is evolving in a way which keeps pace with the design industry?

Honestly, as a first-timer to the fair, I don’t feel I am in a position to judge this yet. I will say that there are some very interesting exhibitors there, and love initiatives like ICFF Studio which give young talent a chance to be seen.

Where will you be exhibiting during this year’s ICFF?

I will be at booth number 878, as one of the winners of ICFF Studio, hosted by Bernhardt Design.

Thanks, Niels!

Fousse Interior Element

As the culmination of all our ICFF coverage, PSFK will be hosting a Salon on the Future of Design featuring the editors of top design websites. The event will take place this Friday the 13th from 8:30 to 11am at Soho House.

Click here for details.


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Today

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Today

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Work

See All
Design Today

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Syndicated Today

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Today

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Today

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Yesterday

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Today

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Today

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Today

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.