PSFK Interviews ICFF Designers: Zorine Pooladian

PSFK Interviews ICFF Designers: Zorine Pooladian

The designer notes the importance of music and movement in her design process.

Stephanie Pottinger
  • 11 may 2011

This week, PSFK will be interviewing a variety of designers — both established and up-and coming, to give a preview of what to look forward to at this year’s International Contemporary Furniture Fair (ICFF), taking place this Friday through Monday in NewYork. This year, the majority of designers will be displaying their work at the Jacob K. Javits center, and we’ve asked them to give us some insights into what they will bedisplaying, their design process, where to find them in the center, and which booths they’ll be checking out in their free time.

We asked Zorine Pooladian to share some thoughts and images about her work and the work of others with us.

What are you preparing to show at this year’s ICFF?

I will be showing my rocking stools, Aria and Beat. Aria is sculptural, elegant and a unique piece of art. Aria is a walnut stool created with an open, octagon shape. Hand-sanded and polished to a lustrous shine, the piece’s joinery creates the feeling of circular movement. Aria’s organic shape is Beautiful to look at and exciting to sit on.

Beat has pizzazz; it’s a fun and sexy piece of sculpture. Beat is a solid version of Aria made from medium-density fiberboard and finished with high-gloss automotive paint. Beat can rock in any color. Beat and Aria are very special rocking stools. They are designed to be sat on, and rock in two different ways.

How would you briefly describe your design process?

I believe in unique experiences and special moments. In the case of Aria and Beat, music and movement inspired me to create their design. When designing my stools I knew I wanted to create something simple and elegant yet fun and sexy. One of the challenges with my stools was their seat size. I had to research the exact size the human body needs in order to be able to sit comfortably. Some of my research entailed researching bicycle seats and rocking horses.

Have any recent design trends influenced your current work?

When I was part of Bernhardt Design in 2010, I learned about the value of minor changes and details, it also made me fall in love with the elegance in simplicity. Although, I’m mostly inspired by people, their feelings and unique moments of their life, I also love details used in simple ways. I was in Milan for the first time about two weeks ago for the furniture fair at Salone Satellite, I was amazed and influenced by the amount of detail, care and design in every furniture I saw.

Who is the one designer whose work you will definitely be checking out at the show?

I will be looking forward to see every single Designer who is showcasing at ICFF. I’m excited to meet some great people and make some new friends.

Do you feel the ICFF show is evolving in a way which keeps pace with the design industry?

ICFF creates a lifetime opportunities for many designers and especially young designers. A lot of young designers dream about being part of ICFF. As a young designer showcasing my design at ICFF, I am excited, thrilled, thankful and proud to be part of this great opportunity.

Where will you be exhibiting during this year’s ICFF?

I’ll be in the Jacob K. Javits Convention Center, at booth 876.

Thanks, Zorine!

Zorine Pooladian

As the culmination of all our ICFF coverage, PSFK will be hosting a Salon on the Future of Design featuring the editors of top design websites. The event will take place this Friday the 13th from 8:30 to 11am at Soho House.

Click here for details.


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Johnna Marcus

Digital Marketing

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.