Purina’s Friskies has developed three apps built to be played on the iPad and on Android tablets, drawing upon research on how cats react to moving stimuli. Each game features fish and cat treats that move about the screen in motions that draw the cat’s attention, that are digitally ‘caught’ when the cat’s paws hit them on the screen.
Though the app in current form is a simple digital take on the playful game of leading a cat around with a laser pointer, we can’t help but wonder how the app could be tied to a physical treat as well. With examples now appearing like the German billboard that dispenses dog food when the owner checks into it on foursquare, it’s likely not long before someone crafts a clever way to tie physical rewards to pet-targeted apps.
Watch a video demonstration of Purina’s app below: