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Purina Makes Touchscreen Apps For Cats

Purina's Friskies has developed three apps built to be played on the iPad and on Android tablets, drawing upon research on how cats react to moving...

Kyle Studstill
Kyle Studstill on May 20, 2011.

Purina’s Friskies has developed three apps built to be played on the iPad and on Android tablets, drawing upon research on how cats react to moving stimuli. Each game features fish and cat treats that move about the screen in motions that draw the cat’s attention, that are digitally ‘caught’ when the cat’s paws hit them on the screen.

Though the app in current form is a simple digital take on the playful game of leading a cat around with a laser pointer, we can’t help but wonder how the app could be tied to a physical treat as well. With examples now appearing like the German billboard that dispenses dog food when the owner checks into it on foursquare, it’s likely not long before someone crafts a clever way to tie physical rewards to pet-targeted apps.

Watch a video demonstration of Purina’s app below:

Games For Cats

TOPICS: Advertising, Branding & Marketing, Entertainment, Web & Technology
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Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

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