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Risk Your Virtual Life In Russian Facebook Roulette

A video posted by a team at Miami Ad School Europe in Berlin describes a campaign that offers real rewards to those brave enough to risk deleting...

Kyle Studstill
Kyle Studstill on May 11, 2011.

A video posted by a team at Miami Ad School Europe in Berlin describes a platform in which people can gather friends to risk getting their Facebook profiles deleted in a digital version of Russian roulette. Each participant is tied into having their profile potentially deleted by connecting their Facebook account; those brave enough to try and walk away unscathed are entered into a chance to win a week vacation in Russia – and to add a nice physical element, those whose accounts are permanently deleted are given a physical souvenir of the bullet that ended their digital life.

Watch a video explanation below:

Russian Facebook Roulette

[via BrandFlakesForBreakfast]

TOPICS: Advertising, Branding & Marketing, Media & Publishing, Web & Technology
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Kyle Studstill

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Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

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