menu

Risk Your Virtual Life In Russian Facebook Roulette

Risk Your Virtual Life In Russian Facebook Roulette
Advertising

A video posted by a team at Miami Ad School Europe in Berlin describes a campaign that offers real rewards to those brave enough to risk deleting their Facebook profile.

Kyle Studstill
  • 11 may 2011

A video posted by a team at Miami Ad School Europe in Berlin describes a platform in which people can gather friends to risk getting their Facebook profiles deleted in a digital version of Russian roulette. Each participant is tied into having their profile potentially deleted by connecting their Facebook account; those brave enough to try and walk away unscathed are entered into a chance to win a week vacation in Russia – and to add a nice physical element, those whose accounts are permanently deleted are given a physical souvenir of the bullet that ended their digital life.

Watch a video explanation below:

Russian Facebook Roulette

[via BrandFlakesForBreakfast]

+#advertising
+#technology
+Advertising
+Europe
+Facebook
+Media & Publishing
+Miami Ad School
+technology
+USA
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

AI february 17, 2017
Food february 17, 2017
No search results found.