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Secrets Of The Superbrands: How Apple Products Affect Your Brain

Secrets Of The Superbrands: How Apple Products Affect Your Brain
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Neuroscientists suggest that the brains of Apple superfans are stimulated by their products in a way that's comparable to a "religious experience."

Emma Hutchings
  • 20 may 2011

A recent BBC TV documentary, Secrets of the Superbrands, featured Apple superfan Alex Brooks, who underwent an MRI scan so that neuroscientists could examine his brain’s reaction to images of Apple products. The scan revealed that there were big differences in the way his brain reacted to Apple products compared to non-Apple products. It also appears that:

The Apple products are triggering the same bits of [Brooks’] brain as religious imagery triggers in a person of faith.

The neuroscientists go on to suggest that the technology megabrands have harnessed a way to impact people’s lives and exploit the areas of the brain that have evolved to process religion.

Secrets of the Superbrands

[via Advertising Lab]

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