The drinks brand is now offering consumers in the UK customized product packaging.
Coca-Cola is replacing its traditional branding with one of Australia’s 150 most popular first names for a new ad campaign in the country. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them are on sale now. Each of the 150 names has also had an individual song written about it, which you can hear on the Facebook page.
For those with a more unusual name, there will be an opportunity for shoppers to create a custom can of Coke with their name on it at various Westfield Shopping Centres over the next few months. A Coke spokesperson said:
Names were chosen to represent a cross section of the Australian population. We used publicly available data to review the most popular names in Australia and ethnic representation in Australia to ensure the diversity of our multi-cultural nation was represented appropriately.
The names were put on Coca-Cola bottles so consumers can have fun finding their friends’ and family members’ names and then enjoy sharing a Coke together. The campaign also includes three TV commercials featuring the names of Matt, Luke and Kate. Here’s the ad for Matt:
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