To further spread the ideas from the TEDxBuenosAries conference and to connect with the local citizens, TED called upon the best talkers in town: the taxi drivers.
The drivers were invited to the conference and, after listening to 6 hours of inspiring ideas from TED’s guest speakers, were sent back to work where they shared what the learned with passengers.
This innovative approach targets a captive audience while delivering messages in a more engaging and personable way. It opens up further possibilities for members of the community to be leveraged as the new storytellers.
[via TED Blog]