menu

The Housing Industry Needs Branding [Headlines]

Advertising

Urban Splash founder Tom Bloxham argues that the housing sector needs to embrace the idea of branding.

Dan Gould
  • 11 may 2011

Urban Splash founder Tom Bloxham argues that the housing sector needs to embrace the idea of branding. The Guardian reports:

Brands are of increasing importance in almost every part of our lives, except perhaps housing. Why is this? When I was a kid I bought all my clothes from independent local unbranded retailers. Today the high streets are dominated by multi-national brands, whether it’s Marks & Spencers, Prada, Gucci or Primark.

For me a brand is not about a fancy name or logo, but about a promise and a reputation. If you buy a Ferrari the promise is a fast, sexy, red racing machine. If you buy a Mercedes, the promise is a reliable, luxurious, German limousine. But there seem very few housing brands.

 

+#advertising
+#design
+Advertising
+Automotive
+Brand Development
+children
+cities
+Design
+fashion / apparel
+Headlines
+Headlines
+Luxury
+Mercedes-Benz
+Retail
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Food january 20, 2017
Brand Development january 20, 2017
No search results found.