A virtual fitting room was installed in Moscow as an alternative to the traditional method of trying clothes on.
Carrying a full laundry load of clothes to try on into a dressing room can be a not-so pleasant and time consuming experience. As a remedy, AR Door, a Russian agency specializing in augmented reality solutions, teamed up with Topshop to create a virtual fitting room for the new “Dress up” collection A special kiosk was installed at the flagship location in Moscow from May 5-8. The virtual fitting room was made with a hacked Microsoft Kinect, and shoppers were able to select a garment off the rack without having to try it on physically and could see themselves onscreen with a 3D copy of a dress. The built-in camera tracked each person’s body and superimposed it over a 3D model of clothing, displaying views of both the front and the back parts of the dress. Thanks to Kinect, customers used hand gestures to easily scroll through all of the available merchandise in the store by pushing virtual buttons. It will be interesting to see if Topshop rolls-out this virtual fitting room in other markets.