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Why Big Brand Marketing Campaigns Are Betting Big on Social Gaming [Headlines]

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Companies are getting into gaming with branded virtual goods, integrated ads and offers as well as games that combine digital and real-world incentives.

Piers Fawkes, PSFK
  • 4 may 2011

Big brands are finding ways to leverage the enormous social gaming population (which is expected to reach 68.7 million players by the end of 2012). They’re jumping into the game — so to speak — with branded virtual goods, integrated ads and offers as well as games that combine digital and real-world incentives. Mashable

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