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An infographic by Scout Analytics suggests that online news revenue will never equate to that of traditional newspapers. The reason? People turn to papers for more than just news. They clip coupons, enjoy the classifieds, and plan their schedules around TV listings and weather. Most importantly to advertisers, newspapers reach 50-60% of people in the metro area, for an average of 20-30 minutes per day, making it an attractive medium for investment.
Not conclusive by any means, but interesting food for thought.
[via Paid Content]