Alternative search engine DuckDuckGo challenges internet users to break out of the so-called internet “filter bubble.”
While it has been proven that the internet tailors itself to our needs and interests based on what we search, click, and fill out, it may also serve us adversely by limiting the totality of the information we wish to reach. For this reason, alternative search engine Duck Duck Go has unveiled an illustrated guide to “filter bubbles” used by search engines such as Google and Bing. From Duck Duck Go:
When you search the Internet, search engines now show different results to different people. Results are tailored to who you are based on your search history and your click history. Since you often click on things you agree with, you keep getting more and more of what you already agree with, which means other stuff gets demoted (effectively filtered). This raises the question: what are you missing? In other words, you are living in a Filter Bubble that promotes things it thinks you’ll like, and demotes (effectively filters) out some of the rest, which may limit your exposure to opposing information.
[via Tech Crunch]