J.K. Rowling will self-publish her Potter ebooks through her own online platform Pottermore.

While self-publishing in itself is not new — Stephen King has been distributing self-published chapters since 2000 and others, including Amanda Hocking, J.A. Konrath and more recently John Locke have sold millions of copies through theĀ Kindle store — Rowling is without a doubt the single most significant author to have turned their back on established publishing houses at a time when the industry is in limbo and the tools are available to create meaningful and innovative digital publications untethered from a small stranglehold of publishers whose businesses are built upon the printed page. Wired

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