menu

Brand Reversions: Swapping Logos Advertises A Competitor

Brand Reversions: Swapping Logos Advertises A Competitor
Advertising

Brand Reversions is an ongoing project by Graham Smith in which he takes a well-known brand and swaps its logo with one from another brand; quite often a competitor.

Kyana Gordon
  • 13 june 2011

Logo designer, Graham Smith‘s ongoing project ‘Brand Reversions‘ takes a well-known brand and swaps its logo with one from another brand, often a competitor. Smith explains how “a brand reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: brand identities with a split personality.”

Pepsi trades its identity with Coca-Cola, Google and Bing exchange colors and typeface, creating subversive advertisements for their rival, as a result. Like Dorothy’s ‘You Took My Name‘ and Victor Hertz’s ‘Honest Logos‘ (both projects we’ve covered recently) the message is clear, even if the logo is altered, it’s still recognizable.

Brand Reversions

+#advertising
+#design
+#technology
+Advertising
+brand logos
+coca-cola
+consumer goods
+Design
+Entertainment
+Google
+pepsi
+technology
+typeface
Trending

Jaguar's New Sports Car Has An Integrated Camera To Make Driving More Shareable

Advertising
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.