Brand Reversions: Swapping Logos Advertises A Competitor
Logo designer, Graham Smith‘s ongoing project ‘Brand Reversions‘ takes a well-known brand and swaps its logo with one from another brand, often a competitor. Smith explains how “a brand reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: brand identities with a split personality.”
Pepsi trades its identity with Coca-Cola, Google and Bing exchange colors and typeface, creating subversive advertisements for their rival, as a result. Like Dorothy’s ‘You Took My Name‘ and Victor Hertz’s ‘Honest Logos‘ (both projects we’ve covered recently) the message is clear, even if the logo is altered, it’s still recognizable.
Recent Articles By Kyana Gordon 
Kyana Gordon is a regular contributor to PSFK. She is also a writer, strategist, and DJ based in Brooklyn, New York. On Twitter, @DRohsnap is her name.
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