Brand Reversions: Swapping Logos Advertises A Competitor

Brand Reversions: Swapping Logos Advertises A Competitor

Brand Reversions is an ongoing project by Graham Smith in which he takes a well-known brand and swaps its logo with one from another brand; quite often a competitor.

Kyana Gordon
  • 13 june 2011

Logo designer, Graham Smith‘s ongoing project ‘Brand Reversions‘ takes a well-known brand and swaps its logo with one from another brand, often a competitor. Smith explains how “a brand reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: brand identities with a split personality.”

Pepsi trades its identity with Coca-Cola, Google and Bing exchange colors and typeface, creating subversive advertisements for their rival, as a result. Like Dorothy’s ‘You Took My Name‘ and Victor Hertz’s ‘Honest Logos‘ (both projects we’ve covered recently) the message is clear, even if the logo is altered, it’s still recognizable.

Brand Reversions


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