Brand Reversions: Swapping Logos Advertises A Competitor
Brand Reversions is an ongoing project by Graham Smith in which he takes a well-known brand and swaps its logo with one from another brand; quite often a competitor.
Logo designer, Graham Smith‘s ongoing project ‘Brand Reversions‘ takes a well-known brand and swaps its logo with one from another brand, often a competitor. Smith explains how “a brand reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: brand identities with a split personality.”
Pepsi trades its identity with Coca-Cola, Google and Bing exchange colors and typeface, creating subversive advertisements for their rival, as a result. Like Dorothy’s ‘You Took My Name‘ and Victor Hertz’s ‘Honest Logos‘ (both projects we’ve covered recently) the message is clear, even if the logo is altered, it’s still recognizable.