Consumers Prefer Mobile Apps To The Web [Infographic]
A study found users spend 9% more time using apps than the Internet, with games and social networking the main categories.
According to a recent study by Flurry, consumers are now spending more minutes per day on mobile apps than surfing the web either on their desktop computer or mobile phone. 9% more time is spent using apps compared to the Internet. Mobile app usage has increased 91% over the past year, web usage has also increased but at the slower rate of 16%.
Flurry also studied the categories of apps consumers most spend time using and found, unsurprisingly, that games and social networking take up a large chunk. Users spend almost half of their time playing games and nearly a third updating and connecting through their social networks.