menu

Consumers Prefer Mobile Apps To The Web [Infographic]

Consumers Prefer Mobile Apps To The Web [Infographic]
technology

A study found users spend 9% more time using apps than the Internet, with games and social networking the main categories.

Emma Hutchings
  • 21 june 2011

Consumers Spend More Time Using Mobile Apps Than The Web [Pics]

According to a recent study by Flurry, consumers are now spending more minutes per day on mobile apps than surfing the web either on their desktop computer or mobile phone. 9% more time is spent using apps compared to the Internet. Mobile app usage has increased 91% over the past year, web usage has also increased but at the slower rate of 16%.

Consumers Spend More Time Using Mobile Apps Than The Web [Pics]

Flurry also studied the categories of apps consumers most spend time using and found, unsurprisingly, that games and social networking take up a large chunk. Users spend almost half of their time playing games and nearly a third updating and connecting through their social networks.

Flurry

[via Mashable]

+#technology
+Electronics & Gadgets
+Entertainment
+gaming
+mobile
+mobile apps
+mobile games
+social networking
+study
+technology
+web
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Entertainment Yesterday
Arts & Culture Yesterday
No search results found.