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Cute, Clean Image Shift For American Apparel

Cute, Clean Image Shift For American Apparel

By Claudia Cukrov on June 16, 2011

Irish photographer Tony Kelly directed this beautiful ad for American Apparel. Shot in downtown Los Angeles the clip features world renowned break dancers ten-year-old Jalen Testerman and nine-year-old Lil Demon. Thankfully, it’s a far cry from the brand’s typical hyper-sexually themed content.

Watch the clip below:

American Apparel

Recent Articles By Claudia Cukrov

Claudia Cukrov is a regular contributor to PSFK. She is a New York-based Australian Trend Scout, Researcher, Writer and Digital Creative.

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TOPICS:	Advertising, Branding & Marketing, Entertainment, Youth
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