Digital Life: Today And Tomorrow [Video]

A statistical perspective on the evolution & future of our digital lives – covering topics like global differences in online behavior, consumption and usage patterns.

The 2011 MRC European e-Commerce Payments & Risk Conference may not have had the most compelling, punch-to-the-gut title. But it did generate an engaging infographic set to video that looks at the current state and future of our digital life in terms of infrastructure, penetration & usage statistics. Per usual, the full video is worth a 7+ minute viewing. For the sake of digestion, we’ve culled some of the key points below:

  • In terms of infrastructure, 2010 saw faster processing times, speed of access, increased storage capabilities, more screens & broader device connectivity
  • 2010′s internet population is estimated at about 6.9 Billion, 500 Million of which are Facebook users and 150 Million of where are Twitter users. The video also showcases YouTube views, number of apps downloaded (about 70% of which were Apple’s), and number of devices across platforms
  • What do consumers demand? Localization, segmentation, customization, community and creation
  • Time spent online: 16% social networking, 9.2% instant messaging, 6.6% on e-mail and 6.2% with ‘multimedia’. Not surprisingly, use of portals is down and time on social networks is up in both Europe and in the US
  • More local than global‘ – too many differences in behavior and penetration across countries/regions imply that, despite a global ‘online presence’, our behaviors and differences still merit more local approaches
  • By 2015, we may expect mobile to overtake the ‘keyboard & mouse-based’ web: the mobile-only internet population is projected to reach 788 Million in 2015, vs. 14 Million in 2010
  • The growth of mobile apps in particular will be concentrated around particular segments: location-based services, social networking, mobile search, mobile commerce, mobile payment, context-aware service, mobile instant messaging, object recognition, mobile video and mobile e-mail
  • In painting the picture of just how connected homes will be in 2015, projections indicate that the internet traffic generated by 20 homes in 2015 will equal that of total internet traffic in 1995 – from streaming video, to gaming, to P2P sharing and so forth
  • Cloud services, which generated an estimated $68.25 Million in 2010, are expected to generate about $173.92 Million in 2015
  • Vertical social networks across categories like shopping (Groupon, etc.), multimedia (Vimeo and YouTube) and behemoth, over-arching ‘go-to’s’ like Facebook and Google generated an estimated revenue of $3.5Million in 2010, and are projected to hit $14MM by 2015
  • The consolidation of mobile payments: while only $99 Million were ‘mobile’ payments vs. $572.5 Million online in 2010, these are expected to grow to $647.5 Million in mobile payments by 2015, vs. $1.7Billion in online payments


Digital Life: Today & Tomorrow from Neo Labels on Vimeo.

The animated infographic was developed by Neo Labels and by Inés Leopoldo.

Digital Life: Today & Tomorrow

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