Digital Life: Today And Tomorrow [Video]

Digital Life: Today And Tomorrow [Video]

A statistical perspective on the evolution & future of our digital lives - covering topics like global differences in online behavior, consumption and usage patterns.

Paloma M. Vazquez
  • 2 june 2011

The 2011 MRC European e-Commerce Payments & Risk Conference may not have had the most compelling, punch-to-the-gut title. But it did generate an engaging infographic set to video that looks at the current state and future of our digital life in terms of infrastructure, penetration & usage statistics. Per usual, the full video is worth a 7+ minute viewing. For the sake of digestion, we’ve culled some of the key points below:

  • In terms of infrastructure, 2010 saw faster processing times, speed of access, increased storage capabilities, more screens & broader device connectivity
  • 2010’s internet population is estimated at about 6.9 Billion, 500 Million of which are Facebook users and 150 Million of where are Twitter users. The video also showcases YouTube views, number of apps downloaded (about 70% of which were Apple’s), and number of devices across platforms
  • What do consumers demand? Localization, segmentation, customization, community and creation
  • Time spent online: 16% social networking, 9.2% instant messaging, 6.6% on e-mail and 6.2% with ‘multimedia’. Not surprisingly, use of portals is down and time on social networks is up in both Europe and in the US
  • More local than global‘ – too many differences in behavior and penetration across countries/regions imply that, despite a global ‘online presence’, our behaviors and differences still merit more local approaches
  • By 2015, we may expect mobile to overtake the ‘keyboard & mouse-based’ web: the mobile-only internet population is projected to reach 788 Million in 2015, vs. 14 Million in 2010
  • The growth of mobile apps in particular will be concentrated around particular segments: location-based services, social networking, mobile search, mobile commerce, mobile payment, context-aware service, mobile instant messaging, object recognition, mobile video and mobile e-mail
  • In painting the picture of just how connected homes will be in 2015, projections indicate that the internet traffic generated by 20 homes in 2015 will equal that of total internet traffic in 1995 – from streaming video, to gaming, to P2P sharing and so forth
  • Cloud services, which generated an estimated $68.25 Million in 2010, are expected to generate about $173.92 Million in 2015
  • Vertical social networks across categories like shopping (Groupon, etc.), multimedia (Vimeo and YouTube) and behemoth, over-arching ‘go-to’s’ like Facebook and Google generated an estimated revenue of $3.5Million in 2010, and are projected to hit $14MM by 2015
  • The consolidation of mobile payments: while only $99 Million were ‘mobile’ payments vs. $572.5 Million online in 2010, these are expected to grow to $647.5 Million in mobile payments by 2015, vs. $1.7Billion in online payments

Digital Life: Today & Tomorrow from Neo Labels on Vimeo.

The animated infographic was developed by Neo Labels and by Inés Leopoldo.

Digital Life: Today & Tomorrow


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Retail 2017

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment


Future Of Work
Cultivating The Next Generation Of Leaders

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play december 2, 2016

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.