menu

Do Personality And Cloud Data Make Good Bedfellows?

Do Personality And Cloud Data Make Good Bedfellows?
Advertising

Will getting a better deal for data exchanged for online services feed our desire for a personal brand?

Stephen Fortune
  • 2 june 2011

“Physical objects identify us, brand us, and send palpable signals to others about who we are. They communicate us to the wider world.”

One could argue it has been ever thus. But in the wide eyed days of the world wide web (aka web 1.0) against a backdrop of chat rooms, MUDs and IRC, there was, for a brief spell, a sense that the new communication platform might usher in an era where people were less bothered about possessing a strong, individualistic identity. But with web 2.0 “the desire to have a personal brand, to be understood, to express yourself, and to communicate to others” returned stronger than ever. But what happens when those objects, those beacons of personality, become bytes streaming from the cloud rather than totemistic touchstones?

Adam Silver of frog argues that our identities will have more currency than ever if current trends continue.

According to Silver, services such as Paper.li and Rdio,who offer more to their users in exchange for gleaning data from their online actions are on the right track when it comes to marrying streaming with personality.

“The challenge for designers is to consider how we can use personal data to humanize the products we make and sell in order to provide the shot of personality that so many cloud-based services are sorely lacking. Smart designers are now creating a raft of sexy, bespoke services that use our data to better reflect our identities in their products, and (if we so choose) share that data with the wider world.”

We know that incorporating personalisation is not an issue of costs but much more an issue of design thinking

The Atlantic: “Are Our Lives Vanishing Into the Cloud?”

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.