menu

Eco-Friendly? Depends On Who Says So

Eco-Friendly? Depends On Who Says So
Advertising

Technology companies do not have one standard on which to base appraisals of how "green" they are.

Valentina Park
  • 10 june 2011

 

In the race to be green and technologically relevant, both consumer electronic brands and consumers are going out of the way to sell or buy energy-conserving products. Major league players such as AT&T and Apple are either highlighting their eco-friendly practices or making more eco-friendly decisions. Last fall, AT&T unveiled a line of $30 texting phones that are built with “70% recycled post-consumer plastics and packaged in 80% recycled post-consumer paper,” according to USA Today reporter, Edward C. Baig. Apple, which has been environmentally conscious for a while, has pointing out that their Mac computers are arsenic and PVC-free and meet EPEAT (Electronic Product Environmental Assessment Tool) gold standards. Smaller companies such as ThinkEco have emerged with devices that help decrease the amount of energy consumed by current electronics.

Although these companies are focused on creating more eco-friendly products, some experts are hesitant to say that these attempts are “green” enough. The standards of a eco-friendly device are measured differently depending on the company. For example, EPEAT Gold standards differ from Energy Star’s guidelines. Steven Castle, co-founder of GreenTech Advocates, worries, “how green can you be if you’re going to run out and buy an iPhone 5 so soon after the iPhone 4?” In other words, the tech market is constantly innovating new products that the environment is still being harmed regardless of these green practices.

[via USA Today]

Advertising
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Op-Ed Today

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Trending

Get PSFK's Related Report: Future of Automotive

See All
Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Related Expert

Danika Laszuk

Lifestyle-technology branding

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

No search results found.