Fashion Ad Campaign Uses The Amazon Model Of Recommendations
Young and Rubicam Dubai created the Accessories Required campaign for Harvey Nichols, an online luxury retailer, which they recently landed them a Gold at Cannes Lions. The agency’s Managing Director, Nadine Ghossoub, led her team The creative work plays off product recommendations in a clever way, announcing the launch of a Autumn/Winter Collection and connecting each item with a visual metaphor or sensation it stirs up.
[via Trendland]
| TOPICS: | Advertising, Branding & Marketing, Fashion, Luxury |
| TAGS: | Accessories Required, cannes lions, Dubai, harvey nichols, Nadine Ghossoub, Y&R, Young & Rubicam |
Recent Articles By Aziz Ali 
+Aziz (Plus Aziz) is a regular contributor and editor to PSFK. He is currently a Senior Trend Analyst at FATHOM+HATCH and founding musician of The World Music Parade. Tweet @Plusaziz or email aziz@psfk.com
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