Fashion Ad Campaign Uses The Amazon Model Of Recommendations

A clever campaign by Y&R Dubai connects fashion to objects.



Young and Rubicam Dubai created the Accessories Required campaign for Harvey Nichols, an online luxury retailer, which they recently landed them a Gold at Cannes Lions. The agency’s Managing Director, Nadine Ghossoub, led her team The creative work plays off product recommendations in a clever way, announcing the launch of a Autumn/Winter Collection and connecting each item with a visual metaphor or sensation it stirs up.

Young & Rubicam Dubai

Harvey Nichols

[via Trendland]