Comedians Vic Reeves and Bob Mortimer will broadcast their new sketch show exclusively on the web.

Piers Fawkes, PSFK
  • 9 june 2011

This article titled “Vic and Bob go online to deliver Afternoon Delights” was written by Julia Raeside, for on Wednesday 8th June 2011 14.05 UTC

Vic Reeves and Bob Mortimer have today given comedy fans the news they’ve been longing for. They are returning to sketch comedy with a new series called Vic and Bob’s Afternoon Delights. But, as with the return of Alan Partridge last year, they are making the shows with the backing of Foster’s lager and will broadcast them on the web.

It is some years since we have seen a new Reeves and Mortimer sketch show. The BBC reportedly turned down a new sketch series, HMS Reeves and Mortimer a couple of years ago, preferring to re-commission the pair’s panel show Shooting Stars – a more solid ratings performer than their previous sketch outings. But some of the funniest moments in the recent series of Shooting Stars were sketches taken from early work on HMS Reeves and Mortimer.

The comedians have said for some time that they’d be keen to make another sketch show – but to do so it appears that they have had to sidestep the BBC. The questions is: will other comedians follow suit? As TV comedy seems to increasingly squeeze out originality in favour of broad appeal, perhaps the web is the obvious home for the more leftfield talents, leaving broadcasters to the Michael MacIntyres of this world?

In the press release for Afternoon Delights Reeves said: “Foster’s has given us the freedom to let our imaginations run wild and present to you, via the internet, some exclusive characters and sketches.”

This appears to be something they didn’t have with a more traditional broadcaster. With endless recourse to focus groups and audience research, the “talent” is no longer trusted to be funny. Monty Python wasn’t the product of carefully researched demographic profiling. It flew freely from the minds of some very clever people who knew what made them laugh. Now ratings seem to be all, is it any wonder that some very big names are turning their back on traditional broadcasters? (Interestingly, in the wake of Mid Morning Matters’ online success, Coogan has recently been talking to broadcasters about reworking the series for TV.)

There’s also something about that 10- to 15-minute hit which works really well with comedy. In the early 2000s, BBC2 commissioned perfect little 10-minute slots to broadcast shows like Marion and Geoff and Posh Nosh, ostensibly to fill out the scheduling gap left by imported US programmes, which ran shorter than our British one-hour slots. But they were perfect, bite-size and satisfying. Ten minutes is also the ideal length for a webcast, giving you just enough time to get into it and leaving you wanting to see the next one.

And if the web’s good enough for Vic and Bob and Steve Coogan, who else could be due a revival? In my wildest dreams, the cast of Absolutely are now sitting around a table with Foster’s executives, planning their own return to our screens, albeit computer screens. And if the various cast members of Big Train could just take a short break from their incredibly successful careers to make a new series of 10-minute, web-friendly quickies, I would even pretend to like lager. Tell us below who else you’d like to see … © Guardian News & Media Limited 2010

Published via the Guardian News Feed plugin for WordPress.


Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Travel Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Design & Architecture Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built


Get PSFK's Related Report: Future of Automotive

See All
Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Experiential Marketing Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Related Expert

Lara Crystal

Mobile Payments

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

Technology Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

Entertainment Yesterday

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Yesterday

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

AI Yesterday

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

Travel Yesterday

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience


Conference Built Around Our Report Launch

Retail Yesterday

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Cities Yesterday

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

Design Yesterday

Create A Perfectly Tailored Shirt Using Just Your Phone

UKYS has created an application to get accurate measurements of buyers through a few simple pictures for custom shirts

No search results found.