A new initiative by the fast food giant, aims to get people to linger with their meal.
Ever been in a bar where the TV is on? It’s distracting and whilst in conversation with your friends, you’re probably partially engrossed and may linger longer than necessary to catch the end of a show. Taco Bell is hoping to install free Wi-fi and video screens (featuring sports, music and lifestyle content) in all 5,600 locations nationwide as a catalyst to increase the duration of the stay of each customers per branch. Predicted to roll out by 2015, the fast food brand is working with Indoor Direct to reach up to 48 million burger-hungry customers monthly.