menu

One Facebook Fan = 20 Site Visits, Report Says

One Facebook Fan = 20 Site Visits, Report Says
Advertising

A quantitative assessment by Hitwise sheds light on the influence of Facebook fans.

Don Michael Acelar De Leon
  • 24 june 2011

In a new study that benchmarked website visits against the number of fans on their respective Facebook pages, Hitwise analyst Robin Goad has revealed that “within retail, each new fan acquired will drive an additional 20 visits to a retailer’s website.” Furthermore, Goad found that web users are 54 percent more likely to search for a retailer website after visiting its Facebook page. From Hitwise:

Our data shows that for the top retailers, even if they have no Facebook fans they can still expect to receive on average 62,000 visits from Facebook each month. However, by utilising this new service, brands can more rapidly build a fan base within Facebook and therefore drive more traffic to their website. Within retail each new fan acquired will drive an additional 20 visits to a retailer’s websites, which in turn will generate extra sales both online and offline.

Hitwise

+#advertising
+#retail
+#technology
+Advertising
+brand
+Community
+Education
+Electronics & Gadgets
+Facebook
+fans
+Finance & Money
+global
+Media & Publishing
+Retail
+Social Media
+social networking
+study
+technology
+website
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Asia Today
Automotive Today
No search results found.