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Jean Paul Gaultier Brings A Little Va-Va Voom To Piper Heidsieck

Jean Paul Gaultier Brings A Little Va-Va Voom To Piper Heidsieck

Collaboration of brands produce innovative, sexy design tactics.

Michael Ellenbogen

Reinventing the champagne bottle with luxury, Jean Paul Gaultier gets on the sensual side of Piper Heidsieck. The luxury fashion brand takes a step further in the nightlife scene with chic and sexy bottle lingerie. Using black, red and gold and incorporating a detailed outfit depicting mask and tights, the special edition also comes with a black collectible glass. The collision of brands represents innovative ways nightlife culture can be embodied directly in the marketing campaign.

 

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