Jean Paul Gaultier Brings A Little Va-Va Voom To Piper Heidsieck
Reinventing the champagne bottle with luxury, Jean Paul Gaultier gets on the sensual side of Piper Heidsieck. The luxury fashion brand takes a step further in the nightlife scene with chic and sexy bottle lingerie. Using black, red and gold and incorporating a detailed outfit depicting mask and tights, the special edition also comes with a black collectible glass. The collision of brands represents innovative ways nightlife culture can be embodied directly in the marketing campaign.
[via Limité]
| TOPICS: | Advertising, Branding & Marketing, Design & Architecture, Food & Drink |
| TAGS: | champagne, Jean-Paul Gaultier, Piper Heidsieck |
Recent Articles By Michael Ellenbogen 
Michael is a regular contributor to PSFK. He is also a Business Psychology graduate of Columbia University, and the University of Michigan interested in applying insights and strategy to execute on creative ideas and innovative business concepts. His favorite topics are emotional branding, eco-friendly products, real estate and global data visualization.
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