Collaboration of brands produce innovative, sexy design tactics.
Reinventing the champagne bottle with luxury, Jean Paul Gaultier gets on the sensual side of Piper Heidsieck. The luxury fashion brand takes a step further in the nightlife scene with chic and sexy bottle lingerie. Using black, red and gold and incorporating a detailed outfit depicting mask and tights, the special edition also comes with a black collectible glass. The collision of brands represents innovative ways nightlife culture can be embodied directly in the marketing campaign.