FÈilim Mac An Iomaire

Dory Carr-Harris, PSFK
  • 9 june 2011

FÈilim Mac An Iomaire stands next to a billboard he paid for in Dublin, Wednesday June 1, 2011. Tens of thousands of Irish people are leaving their debt-shattered land because they can’t find work. But one frustrated job hunter, 26-year-old FÈilim Mac An Iomaire, has shouted no _ and captured the nation’s imagination with an inventive PR offensive that highlights his plight. “SAVE ME FROM EMIGRATION,” reads Mac An Iomaire’s billboard in the heart of Dublin, the focal point for a novel social media-driven campaign that highlights his eight-month search for work and desire to stay in Ireland. The effort has cost him about Ä2,000 ($2,800) _ and given him a priceless global spotlight for his skills as a marketer and deal-maker. (AP Photo/Peter Morrison)

PSFK Writer Dory Carr-Harris, PSFK