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Johnnie Walker House Opens In Shanghai [Pics]

The Scottish brand aims to market its whisky to Chinese consumers.

Emma Hutchings
Emma Hutchings on June 22, 2011.

Creative agency LOVE came up with the concept and design for the Johnnie Walker House in partnership with Singapore-based interior designers Asylum. The “brand experience space” opened in Shanghai last month and it features many installations designed to promote a journey of discovery for guests and to inform them about the history of Johnnie Walker whiskey.

Peat and barley walls, a copper sculpture of the distillery process and an interactive blending table all add to the experience. Willow patterned porcelain whisky bottles, illustrated by London-based Chris Martin, also feature in the House. The decorative Chinese-style white and blue pictures tell the story of Johnnie Walker whisky’s epic journey from Scotland to China over a hundred years ago.

LOVE

Chris Martin

Asylum

[via Creative Review]

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