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Johnnie Walker House Opens In Shanghai [Pics]

Johnnie Walker House Opens In Shanghai [Pics]
Advertising

The Scottish brand aims to market its whisky to Chinese consumers.

Emma Hutchings
  • 22 june 2011

Creative agency LOVE came up with the concept and design for the Johnnie Walker House in partnership with Singapore-based interior designers Asylum. The “brand experience space” opened in Shanghai last month and it features many installations designed to promote a journey of discovery for guests and to inform them about the history of Johnnie Walker whiskey.

Peat and barley walls, a copper sculpture of the distillery process and an interactive blending table all add to the experience. Willow patterned porcelain whisky bottles, illustrated by London-based Chris Martin, also feature in the House. The decorative Chinese-style white and blue pictures tell the story of Johnnie Walker whisky’s epic journey from Scotland to China over a hundred years ago.

LOVE

Chris Martin

Asylum

[via Creative Review]

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+china
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+Johnnie Walker
+love
+technology
+toy
+UK
+whisky
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