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Kevin Kelly: The Premise Of Mass Customization Is Simple… [Headlines]

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"The most interesting aspect of prosuming and mass customization--of this new relationship between the customer and the firm--is that because customers have a hand in the creation of the product they are more likely to be satisfied with the final result."

by Piers Fawkes, PSFK
  • 21 june 2011

“The most interesting aspect of prosuming and mass customization–of this new relationship between the customer and the firm–is that because customers have a hand in the creation of the product they are more likely to be satisfied with the final result.” Kevin Kelly

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