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Kevin Kelly: The Premise Of Mass Customization Is Simple… [Headlines]

"The most interesting aspect of prosuming and mass customization--of this new relationship between the customer and the firm--is that because customers have a hand in the creation of the product they are more likely to be satisfied with the final result."

Piers Fawkes, PSFK

“The most interesting aspect of prosuming and mass customization–of this new relationship between the customer and the firm–is that because customers have a hand in the creation of the product they are more likely to be satisfied with the final result.” Kevin Kelly

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