Powerhouse luxury group LVMH will open various historical locations in France, Italy, England, Poland and Spain to the public later this year. Visitors will experience the group’s deep heritage by accessing a variety of spots, from wine vineyards and beautiful family mansions to historic boutiques and the workshops where their products are made.
While many luxury brands acknowledge a consumer desire for transparency, few have found tactical ways to cater to that need. LVMH has a particularly vast history, deep-rooted in the development of Europe merchant class. Crafts encompass traditions in perfumery, cosmetics, jewelry, watch making, leather crafting, and virtually all aspects of fashion design.
These hot spots should be seen as a move by LVMH to evidence the authenticity and craftsmanship behind their product. Furthermore, opening these sites of tradition helps deepens the public’s interest in numerous luxury brands. They also create numerous tourist destinations, enabling the public to get insider perspectives on luxury brands rooted in European heritage.
[via Luxury Insider]