Mandalah: Urban Expedition Raises Environmental Awareness

Mandalah: Urban Expedition Raises Environmental Awareness

A group of 900 people explore the surroundings of one of the most polluted rivers in Brazil.

Mauricio Soares
  • 13 june 2011

Based on the belief that the future holds much more than asphalt, chemicals and pollution to the Pinheiros river and its margins, 900 people got together on May 15th, with a common goal: to get to know this much neglected character of São Paulo’s urban environment better. Split into 30 teams guided by photographers, writers, musicians, architects, biologists, urbanists and a number of other different professionals, the participants got involved in various activities aimed at showing the importance of recovering both the water and the surroundings of this river that crosses one of the biggest cities in the world. They used videos, photos, drawings, essays, poetry and music to do so.

The idea behind Rio Pinheiros Vivo, the self-described “multimedia expedition” that brought these people together, is that one has to see and understand reality in order to change it. That’s why the participants were invited to climb surrounding buildings, bike along the riverbanks, visit the still unpolluted source of the Pinheiros and get acquainted with the transformations imposed over time on and by the river.

The artistic offspring of the expedition can be viewed on the project’s collaborative website, which is being continuously updated with material sent by the participants. The result is not the portrait of a dead water course: it reflects hope, concern, survival, faith in a better future, and even beauty, serving as a tool to raise awareness of a space and an ecosystem that could provide leisure and well-being for the 19 million inhabitants of the city.

Rio Pinheiros Vivo was conceived and promoted by Associação Águas Claras do Rio Pinheiros (Clear Waters of the Pinheiros River Association), an organization formed by eight companies from different market segments, and was sponsored by Santander.

[Via AsBoasNovas]



Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Get PSFK's Related Report: Innovation Debrief: Boston

See All
Travel Today

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Related Expert

David Rosenberg

Digital Marketing

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

Automotive Today

Bike-Share Program Helps Students Save Money And Get To Class On Time

Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

Fitness / Sport Today

Shoe-Worn Device Helps Kids Perfect Their Soccer Kick

A new wearable helps youth players improve their placement skills and technique


Future Of Work
Cultivating The Next Generation Of Leaders

Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

No search results found.