McDonald’s Pick N’ Play Interactive Billboard Game [Video]

McDonald’s Pick N’ Play Interactive Billboard Game [Video]

Digital Pong-type game controlled by mobile phones offered people free food for playing well.

Emma Hutchings
  • 2 june 2011

McDonald’s recently used an interactive billboard game in Stockholm called Pick n’ Play to offer free food from a nearby restaurant. This was the latest in agency DDB Stockholm‘s innovative outdoor advertisements for the fast food giant.

Pedestrians walking by were invited to use their smartphone as a controller in a digital paddle game similar to the classic Pong. By visiting the website, people could choose which reward they wanted and then use their finger to swipe up and down on their touchscreen phone to move the paddle. If they lasted more than 30 seconds, they got a coupon for the reward they chose and could collect their free fast food treat from a McDonald’s restaurant.

Pick n’ Play

[via Creativity Online]


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