Indie book store McNally Jackson is giving budding writers the chance to get their work printed on demand using their Espresso Book Machine. Writers can get custom made editions of their work whether it be “your novel, your memoir, your collection of family recipes, a classic tailored for clients or a custom textbook for students.” A range of designs can be chosen to personalize the work for each customer. Most importantly, however, authors retain control of their works providing an opportunity to distribute their work physically without relinquishing control to a publisher.
The book store has also teamed up with author and blogger Cory Doctorow to self-publish his new DIY collection of short stories in a variety of formats and designs. Doctorow has also posted up to date financial results from his choice to circumvent traditional publishing, proving its future potential as a legitimate form of distribution.
Beyond their partnership with Doctorow the machine can also publish anything within the public domain.