menu

New Digital Camera Will Let You Shoot First, Focus Later

New Digital Camera Will Let You Shoot First, Focus Later
Advertising

A new digital camera by startup Lyto will allow photographers to adjust the focus of their photos after the shot has been taken - providing a disruptive innovation not currently present in the digital camera marketplace.

Paloma M. Vazquez
  • 23 june 2011

The New York Times turned us onto a startup by the name of Lyto, whom will launch a digital camera later this year that allows you to adjust a photograph’s focus after the shot has been taken. The technology allows a photo taken with a Lyto camera to be adjusted when viewed on a computer screen: bringing either your background or foreground into sharp focus. The camera will provide a number of technological advancements & feature sets:

  • A special sensor called a microlens array allows the camera to capture far more light data than a conventional camera (at the heart of the camera and Lyto’s technology)
  • Comparable resolution and camera body size to that of any standard point-and-shoot camera (think Nikon, Canon)
  • Innovative software to alter points of focus
  • Lack of ‘shutter lag’ contributes to a faster image capture than conventional cameras (no waiting for autofocus to work before taking the shot)
  • Data capture for 3-D imagery

As a Silicon Valley (Mountainview, CA) startup, Lyto offers significant potential. Thus far, they have amassed $50 million in investment capital (including investment from Andreessen Horowitz). The founder and CEO – Ren Ng – is a 31-year old Stanford PhD graduate, whose thesis won the global competition for the best doctoral dissertation in computer science from the Association for Computing Machinery. The subject of that thesis (and accompanying research) ultimately became the now marketable consumer concept of this camera.

The camera’s price tag at launch has not yet been announced, but it is expected to retail via Amazon and Lyto’s website. Lyto will manufacture and market its own camera, rather than licensing the technology to other brands – desiring control over its design and ‘package’. We can’t wait to get a glimpse of how the design – married to the technology – combine to develop a differentiated brand identity and experience in a highly competitive and crowded consumer digital camera market.

Also of particular excitement is that Lyto is already working on a Facbook app, seeing the opportunity for their software to impact photos of family and friends on the social network. We also wonder – with the prevalence of mobile photography – will a mobile photo app also be immediately in the works?

[via New York Times]

Advertising
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Tony Fadell

Product Design, Smarthomes

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.