menu

New Digital Camera Will Let You Shoot First, Focus Later

New Digital Camera Will Let You Shoot First, Focus Later
Advertising

A new digital camera by startup Lyto will allow photographers to adjust the focus of their photos after the shot has been taken - providing a disruptive innovation not currently present in the digital camera marketplace.

Paloma M. Vazquez
  • 23 june 2011

The New York Times turned us onto a startup by the name of Lyto, whom will launch a digital camera later this year that allows you to adjust a photograph’s focus after the shot has been taken. The technology allows a photo taken with a Lyto camera to be adjusted when viewed on a computer screen: bringing either your background or foreground into sharp focus. The camera will provide a number of technological advancements & feature sets:

  • A special sensor called a microlens array allows the camera to capture far more light data than a conventional camera (at the heart of the camera and Lyto’s technology)
  • Comparable resolution and camera body size to that of any standard point-and-shoot camera (think Nikon, Canon)
  • Innovative software to alter points of focus
  • Lack of ‘shutter lag’ contributes to a faster image capture than conventional cameras (no waiting for autofocus to work before taking the shot)
  • Data capture for 3-D imagery

As a Silicon Valley (Mountainview, CA) startup, Lyto offers significant potential. Thus far, they have amassed $50 million in investment capital (including investment from Andreessen Horowitz). The founder and CEO – Ren Ng – is a 31-year old Stanford PhD graduate, whose thesis won the global competition for the best doctoral dissertation in computer science from the Association for Computing Machinery. The subject of that thesis (and accompanying research) ultimately became the now marketable consumer concept of this camera.

The camera’s price tag at launch has not yet been announced, but it is expected to retail via Amazon and Lyto’s website. Lyto will manufacture and market its own camera, rather than licensing the technology to other brands – desiring control over its design and ‘package’. We can’t wait to get a glimpse of how the design – married to the technology – combine to develop a differentiated brand identity and experience in a highly competitive and crowded consumer digital camera market.

Also of particular excitement is that Lyto is already working on a Facbook app, seeing the opportunity for their software to impact photos of family and friends on the social network. We also wonder – with the prevalence of mobile photography – will a mobile photo app also be immediately in the works?

[via New York Times]

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Jamie O'Shea

Marketing, Advertising, fine art, Retail

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.