Companies will be able to give special treatment and prizes to consumers who influence others about online in what to buy.
Brands on Facebook are going to be able to reward loyal customers with VIP areas and rewards. The new and exclusive pages help brands find the people who influence others in their shopping habits and what they like. Once inside these filtered pages, users will gain access to prizes and be able to interact more directly with companies.
Pioneer partners Audi and Klout (an online influence indexer) have created a page that gifts its special socialites with a free wallpaper and in the past they have offered free test drives. Brands could offer anything from free products to trips, or tickets for special discounts.
[via Fast Company]